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President, Disney Consumer Products
Photo 1 (jpg 1.36 MB)
Photo 1 (jpg 1.36 MB)
Bob Chapek was named President of Disney Consumer Products in September 2011. In this capacity, Chapek oversees a Disney consumer products organization that consolidates retail and licensing across Disney's lines of business including Walt Disney Studios, Pixar, Marvel, Media Networks, Interactive Media and Consumer Products.
Disney Consumer Products (DCP), the world's largest licensor, is a business segment of The Walt Disney Company and its affiliates that currently extends the Disney brand to merchandise ranging from apparel, toys and home décor to books and magazines, foods and beverages, stationery, electronics and animation art. This is accomplished through DCP's various lines of business which include: Disney Fashion & Home; Disney Food, Health & Beauty; Disney Toys & Social Expressions; Disney Publishing; and The Disney Store.
From November 2009 - September 2011, Chapek served as President of Distribution for The Walt Disney Studios. He was responsible for overseeing the Studios' overall content distribution strategy across multiple platforms including theatrical exhibition, home entertainment, pay TV, digital entertainment and new media. In this role, Chapek maximized the commercial value of the Studios' creative assets by building and operating a newly designed distribution organization. Chapek managed the product lifecycle for all movie content and led the sales/account management function across all distribution platforms worldwide.
In his previous role as president of Walt Disney Studios Home Entertainment, Chapek led the organization to record-setting performances on numerous movie titles. He has played a key role in the commercialization of Disney's live-action and animated direct-to-video business.
During his tenure at Disney, Chapek has continued to foster digital distribution technology, develop groundbreaking product configurations and business models, and identify new revenue streams to achieve business objectives and sustain long-term category growth for the organization.
Prior to joining Disney, Chapek practiced brand management in the packaged goods industry with the H.J. Heinz Company and in the advertising business with J. Walter Thompson.